It is a file format developed to store video content in a compressed format. WMV is a format developed by Microsoft for Internet streaming and watching videos on a PC,it allows large video files to be compressed, retaining the rich quality of the video. The MOV format presented a lot of advantages that are quite usable to everyday use but the proprietary nature of the MOV format was a major hindrance. MOV was originally developed by Apple as a file format for its QuickTime movie player.
